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~subject:"Printwerbung"
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Subject
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Printwerbung
Werbung
13,774
Advertising
9,714
Werbewirkung
3,882
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
Theorie
1,424
Theory
1,393
Deutschland
1,081
USA
992
United States
840
Marketing
804
Markenführung
733
Brand management
729
Print advertising
656
advertising
645
Marketingmanagement
644
Marketing management
625
Germany
576
Social Web
537
Social web
536
Preismanagement
481
Pricing strategy
481
Markenimage
453
Brand image
441
Markenartikel
426
Wettbewerb
411
Beispielsammlung
409
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
320
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
294
Psychology of advertising
287
Internet
284
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Online availability
All
Free
105
Undetermined
100
Type of publication
All
Article
414
Book / Working Paper
242
Journal
2
Type of publication (narrower categories)
All
Article in journal
327
Aufsatz in Zeitschrift
327
Graue Literatur
94
Non-commercial literature
94
Aufsatz im Buch
84
Book section
84
Arbeitspapier
68
Working Paper
68
Hochschulschrift
37
Thesis
27
Bibliografie enthalten
12
Bibliography included
12
Collection of articles written by one author
3
Sammlung
3
Case study
2
Conference paper
2
Fallstudie
2
Guidebook
2
Konferenzbeitrag
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Adressbuch
1
Amtsdruckschrift
1
Bibliografie
1
Directory
1
Enzyklopädie
1
Government document
1
Lehrbuch
1
Literaturbericht
1
No longer published / No longer aquired
1
Systematic review
1
Verzeichnis
1
Übersichtsarbeit
1
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Language
All
English
530
German
119
French
4
Swedish
2
Danish
1
Croatian
1
Norwegian
1
Polish
1
Serbian
1
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Author
All
Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Sriram, S.
4
Torres, Ivonne M.
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
Domsch, Michel E.
3
Familant, Norman
3
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Institution
All
National Bureau of Economic Research
4
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutschland / Bundeswehr / Universität Hamburg
2
Springer Fachmedien Wiesbaden
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Graduate School Of Business Administration
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
Nationalekonomiska Institutionen <Göteborg>
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Women in print Conference <2018, Birmingham>
1
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Published in...
All
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
6
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
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Source
All
ECONIS (ZBW)
658
Showing
1
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658
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1
Promotions in Print-Medien : Steigerungsmöglichkeiten d. Werbewirkung
1984
Persistent link: https://www.econbiz.de/10000120236
Saved in:
2
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
3
Entwicklung von Expertensystemen zur Beurteilung von Anzeigen und Beilagen in Zeitungen
Israel, Doron
-
1991
Persistent link: https://www.econbiz.de/10000846894
Saved in:
4
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
5
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
6
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
7
Aby wpadło w oko ... : o reklamie handlowej w Królestwie Polskim w pocza̜tkach XX wieku na podstawie ogłoszeń prasowych
Janiak-Jasińska, Agnieszka
-
1998
Persistent link: https://www.econbiz.de/10001368878
Saved in:
8
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
9
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
Saved in:
10
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
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