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The advertising handbook
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Printwerbung
Werbung
13,811
Advertising
9,751
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,428
Theory
1,397
Deutschland
1,033
USA
990
United States
839
Marketing
799
Markenführung
738
Brand management
734
Print advertising
658
advertising
651
Marketingmanagement
645
Marketing management
626
Germany
568
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Brand image
445
Markenartikel
429
Wettbewerb
412
Zielgruppe
365
Target group
351
Brand
348
Werbewirtschaft
319
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
280
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Free
106
Undetermined
101
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Article
416
Book / Working Paper
242
Journal
2
Type of publication (narrower categories)
All
Article in journal
329
Aufsatz in Zeitschrift
329
Graue Literatur
94
Non-commercial literature
94
Aufsatz im Buch
84
Book section
84
Arbeitspapier
68
Working Paper
68
Hochschulschrift
37
Thesis
27
Bibliografie enthalten
12
Bibliography included
12
Collection of articles written by one author
3
Sammlung
3
Case study
2
Conference paper
2
Fallstudie
2
Guidebook
2
Konferenzbeitrag
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Adressbuch
1
Amtsdruckschrift
1
Bibliografie
1
Directory
1
Enzyklopädie
1
Government document
1
Lehrbuch
1
Literaturbericht
1
No longer published / No longer aquired
1
Systematic review
1
Verzeichnis
1
Übersichtsarbeit
1
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Language
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English
532
German
119
French
4
Swedish
2
Danish
1
Croatian
1
Norwegian
1
Polish
1
Serbian
1
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Author
All
Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Sriram, S.
4
Torres, Ivonne M.
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
Domsch, Michel E.
3
Familant, Norman
3
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Institution
All
National Bureau of Economic Research
4
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutschland / Bundeswehr / Universität Hamburg
2
Springer Fachmedien Wiesbaden
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Graduate School Of Business Administration
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
Nationalekonomiska Institutionen <Göteborg>
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Women in print Conference <2018, Birmingham>
1
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Published in...
All
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
6
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
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Source
All
ECONIS (ZBW)
660
Showing
1
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660
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1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
3
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
4
Promotions in Print-Medien : Steigerungsmöglichkeiten d. Werbewirkung
1984
Persistent link: https://www.econbiz.de/10000120236
Saved in:
5
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
6
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
7
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
8
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
9
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
10
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
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