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~subject:"Printwerbung"
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Printwerbung
Netherlands
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Altersvorsorge
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Retirement provision
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
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Rhetoric
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Bildungsforschung
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Chatbots
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Confidence
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Consumer information
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Fernsehwerbung
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Fuzzy-Trace Theory
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Hedonischer Preisindex
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Internet marketing
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Enschot, Renske van
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Hoeken, Hans
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Mulken, Margot van
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
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2
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
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