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La recherche dont il est fait état dans cet article a consisté à analyser le processus de développement de deux projets de télémédecine en périnatalité (téléexpertise pour visiostaffs réunissant une maternité référente à plusieurs maternités périphériques et aide à la gestion...
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Le rôle du temps dans le processus de transformation des organisations est à la fois évident et complexe. A travers l'exemple de la modernisation de la RATP entre 1989 et 1992, l'A. souhaite démontrer que le temps, tour à tour allié précieux (mais avec des pièges redoutables) et arbitre...
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The questioning of how public investments decisions are made leads to a two-level problematic. On the one hand, public decision makers have constrained resources that they have to use the best way they can. On the other hand, by choosing between alternative investments projects, decision makers...
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Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
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This article shows how management consultant’s daily transgression practices favour semi-confidential information diffusion, which has the effect of improving managers’ strategic decision making. By their marginal transgressions (namely confidentiality rule breaking), consultants act as...
Persistent link: https://www.econbiz.de/10010905413
A multi-mechanism promotion includes in the same communication several promotional techniques. The relative efficiency of this kind of promotion on consumers' choices depends upon two antagonist effects. On the one hand, prospect theory predicts a positive direct influence of multiple mechanisms...
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