firms can send unambiguous signals to consumers regarding their intention of protecting privacy. Ambiguous signals can lead …

of safety cues (e.g., privacy policies) and rewards (e.g., discounts) for encouraging consumers to provide their personal … and brand reputation. The use of safety cues, rewards, and brand reputation have been identified in vii the privacy …Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is …

concerns with regard to invasion of privacy along with the recent emergence and wide use of the Internet. Government intrusion … into private domains through the Internet is examined as a major concern. Privacy invasions by Web marketers, hacker …Privacy has always been a respected value regardless of national borders, cultural differences, and time in every …

In this paper, we consider the costs and benefits of transactions privacy. In the environment we consider, privacy is … transaction occurs. In such cases, initial assignments of rights (for example, privacy laws) can have consequences for efficiency …

brings up new questions related to the task of pricing. We investigate the effect of a reduction of privacy on consumers …