Mili, Samira; Ferro-Soto, Carlos - In: European journal of management and business economics : … 33 (2024) 2, pp. 195-211
, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is … based on a broad range of 177 consumers of FT coffee in Spain, the data analysis used structural equation modeling (SEM … consumer satisfaction analysis conducted differs substantially from those of conventionally traded coffee, as social and …