This research aims to create a model that elucidates the reasons why people exhibit xenocentric consumer tendencies. In this context, a theoretical framework describing the evolution of consumer xenocentrism (C-XEN) was constructed by integrating elements from diverse theories. Then developed...

The extant literature on status-signalling primarily adopts Veblen's theory of class to caste and racial identities. This study aims to adopt a more suitable theoretical lens that is more relevant not only for class identities, but also for other identities such as caste and race. By viewing...

Approximately 15 percent of households have a negative or zero net worth, leaving them vulnerable to financial insecurity at retirement. Some are vulnerable at retirement, in part, due to their lack of saving. However, some are also at risk because of their rates of consumption, relative to...