This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum...

This research analyses the influence of perceived authenticity of Christmas Markets and their products on shopping expenditure. The quantitative analysis was conducted based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas...