This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to …. Brand loyalty declines sharply as households shift from the pre-family stage to the young family stage, remains relatively …

Household basket data contain important information about the structure of brand preferences both within and across … to brand preferences. The approach provides insights into the competitive structure of brands within each product … national brand name preferences for four paper goods categories. We discuss implications for joint promotion, product bundling …