In this paper, we present results from a project aiming to develop a new feedback technology to support sustainable living in private households. Against the backdrop of a review of the relevant literature and based on qualitative family interviews and registration of the households' electricity...

Purpose - The consumer competence concept is loaded with ambiguity in the academic as well as in the public use of the term. The purpose of this paper was to examine the concept theoretically and empirically.Methodology/Approach - Consumer socialization theories were compared and combined for...

We propose a conceptual framework for understanding the (lack of) energy saving efforts of private households based on Bandura's (1986) social cognitive theory. Results from applying this framework on a sample of Danish private electricity consumers are presented and it is concluded (a) that...