The children’s influence on the parent’s buying behavior as well as on the family budget was neglected in the past. In today’s modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for...

Mobile or smartphone becomes an inevitable part of one's daily life. Mobile is the primary device for Indians as far as the digital needs is concerned. It is studied that on an average a consumer is exposed to at least four hours of mobile consumption on any day. Most of the works get done...

The paucity of reliable, timely household consumption data in many low- and middleincome countries has made it difficult to assess how global poverty has evolved during the COVID-19 pandemic. Standard poverty measurement requires collecting household consumption data, which is rarely done by...