This paper explores what normative choices have been made with regard to the image(s) of the consumer in European regulatory private law (ERPL), and whether these choices may (or may not) need revision as insights on consumers' needs for protection evolve

This paper discusses the position of private actors as norm-setters in European private law. It discusses what position self-regulation has as a source of law beside public regulation. Although self-regulation is an important source of norms in practice, since it is not legally binding...