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Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto; Cabanelas, Pablo; Charterina, Jon - In: Industrial marketing management : the international … 115 (2023), pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
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The impact of coercive and non-coercive forms of influence on trust, commitment, and compliance in supply chains
Hausman, Angela; Johnston, Wesley J. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 519-526
Persistent link: https://www.econbiz.de/10003976603
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A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.; Johnston, Wesley J. - In: Business-to-business marketing management : strategies, …, (pp. 41-87). 2012
Persistent link: https://www.econbiz.de/10009532795
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Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari; Johnston, Wesley J. - In: The journal of business & industrial marketing 29 (2014) 4, pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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Business buying behavior
Fließ, Sabine; Johnston, Wesley J.; Sichtmann, Christina - 2015
Persistent link: https://www.econbiz.de/10010508487
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael; Johnston, Wesley J.; Ritter, Thomas - In: Industrial marketing management : the international … 117 (2024), pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182