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Form postponement has been widely acknowledged as one of the main avenues to mitigate the adverse effects of product proliferation or customization on operational performance. As it often happens with long debated concepts, the proposed definitions of form postponement sometimes display...
Persistent link: https://www.econbiz.de/10005737094
When a firm offers customized products, variants and options may end up confusing the customer, instead of increasing sales. Recent developments in Information and Communication Technology made available a class of software products, often termed as "product configurators", which appears to...
Persistent link: https://www.econbiz.de/10005737152
Offering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges...
Persistent link: https://www.econbiz.de/10005737179