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Visual influence of packaging design on in-store buying decisions
Clement, Jesper
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003687573
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper
;
Kristensen, Tore
;
Grønhaug, Kjell
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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