This paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuations for quality. To induce deliberation, a firm must maintain quality dispersion and cut the price of the high-end product so that consumers are motivated to deliberate in the...

Deadlines are common in product development and are often felt to be too harsh - many development efforts are still worth continuing at the time of mandated termination. We examine the value of deadlines from the agency-theoretic perspective. We consider a firm that pays an agent to lead product...

This paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuation for quality. To induce deliberation, the firm must maintain quality dispersion and cut the price of the high-end product, so that consumers are motivated to deliberate in...