In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact … companies alike trying to continuously link design to innovation and business strategy. With this paper, our intent is to … design driven companies in the furniture industry to identify how they develop product innovations. What we found is that …

set of tools and techniques to support better packaging design. Design/methodology/approach – The toolkit has its … – The work has shown that the proposed toolkit is able to support the design of packaging by illustrating the process with …/value – The paper presents an overall description of the Kansei engineering toolkit for packaging design and is a structured …

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting … -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design … thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design …