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Dynamisches Supply Management und dynamische Produktdifferenzierungsstrategie : moderne Konzepte für schlanke Industrieunternehmen
Kaluza, Bernd - In: Herausforderung Materialwirtschaft : zur Bedeutung …, (pp. 3-53). 1997
Persistent link: https://www.econbiz.de/10001321926
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How does a foreign subsidiary's differentiation strategy fit competitive dynamics and mandate?
Pehrsson, Anders - In: European business review : EBR ; the official journal … 28 (2016) 6, pp. 690-708
Persistent link: https://www.econbiz.de/10011588635
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Analysis of differentiation strategies that influence branding
Hladiy, Khrystyna - In: Analysen und Ansichten zur Wirtschaftsentwicklung in …, (pp. 104-116). 2013
Persistent link: https://www.econbiz.de/10010246975
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IT portfolio management : economic valuations of selected IT strategies and areas of application
Katzmarzik, Arne - 2011
Persistent link: https://www.econbiz.de/10009789219
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Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie
Proff, Heike; Proff, Harald - 2015
Die deutliche Tendenz sinkender Preisprämien im Zeitverlauf stellt differenzierende Unternehmen angesichts begrenzter Möglichkeiten versteckter, d.h. von den Kunden nicht wahrnehmbarer Leistungskürzungen, vor neue Herausforderungen. Am Beispiel der deutschen Automobilindustrie sollen...
Persistent link: https://www.econbiz.de/10011524409
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Preispremien-Management zur Sicherung von Differenzierungsstrategien : dargestellt am Beispiel der deutschen Automobilindustrie
Proff, Heike; Proff, Harald - 2001
Persistent link: https://www.econbiz.de/10001559498
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The inefficiency trap : strategy failure in the German machine tool industry
Fleischer, Manfred - 1997
Persistent link: https://www.econbiz.de/10000972703
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Learning by doing in multiproduct manufacturing : variety, customizations, and overlapping product generations
Egelman, Carolyn D.; Epple, Dennis N.; Argote, Linda; … - In: Management science : journal of the Institute for … 63 (2017) 2, pp. 405-423
Persistent link: https://www.econbiz.de/10011647333
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Commentary: A New Formula for Gendering Products and Brands
Alreck, Pamela L. - In: Journal of Product & Brand Management 3 (1994) 1, pp. 6-18
strategy, based on target market demographics and the tendency for different groups to prefer gendered products or brands over …
Persistent link: https://www.econbiz.de/10014896407
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Critical tactics for implementing Porter's generic strategies
Akan, Obasi; Allen, Richard S.; Helms, Marilyn M.; … - In: Journal of Business Strategy 27 (2006) 1, pp. 43-53
better tailor their strategy implementation to more effectively implement whatever generic strategy they attempt to use …. Managers should pay particular attention to the critical tactics associated with their generic strategy. Originality …
Persistent link: https://www.econbiz.de/10014845051