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Journal of historical research in marketing
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
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