The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...

A conceptual framework is developed and tested in which supplier downstream position in the supply chain, supplier innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity. Using partial least squares (PLS), we analyze the...

This paper discusses the role of contractual and organizational arrangements for the governance of supplier-manufacturer relationships in new product development projects. We present cross-sectional project level data from 50 manufacturer-supplier relations in new product development in the...

Although relevant research on environmental sustainability or product portfolio management is quite developed, few studies integrate the two areas. This research aims to shed light on the environmental sustainability practices adopted in product portfolio through a cross-country case study on...

“The proof of the pudding is in eating it”. The product will succeed only if people have successfully implemented it and benefitted from it. Prem not only discusses the behavioral factors responsible for success or failure of IT product life cycle, but introduces a whole new field of...

While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...

Firms often learn about their own capabilities through their products' successes and failures. This paper explores the interaction between learning about capabilities and product strategy in a formal model. We consider a firm that can launch a sequence of products, where each product's success...