This paper endogeneizes the level of market coverage in a vertically differentiated market where firms decide first their qualities and next their prices. We extend the few endogeneization results to a more realistic setup, with quality dependent unit production costs. We show that, depending on...

This paper explores in detail a price game with two potential competitors who sell products with different qualities and where unit production costs are increasing with quality. Depending on the quality combinations, many types of price equilibria configurations may exist, besides the classical...

This work builds and tests a vertical product differentiation duopoly model, where firms first choose quality and then choose prices, in the lab. We consider both the case in which production costs are unaffected by the quality of the good produced and the case in which production costs increase...

Previous literature has analyzed the quality-price decisions and the market structure that arises endogenously, in a setup where variable production costs depend on quality. This paper goes one step further by admitting the existence of "transportation" costs for consumers who buy from the firm...