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“The proof of the pudding is in eating it”. The product will succeed only if people have successfully implemented it and benefitted from it. Prem not only discusses the behavioral factors responsible for success or failure of IT product life cycle, but introduces a whole new field of...
Persistent link: https://www.econbiz.de/10013233546
This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity...
Persistent link: https://www.econbiz.de/10012899531
Firms of varying size can produce the same product. Do consumers make inferences about products based on firm size? We focus on perceptions of product naturalness and show, in four studies, that products made by smaller firms are perceived to be more natural — whether they are directly...
Persistent link: https://www.econbiz.de/10013241170
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
The service sector is the largest and fastest growing sector in India and has the highest labor productivity, but employment has not kept pace with the share of the sector in gross domestic product and has not produced the number or quality of jobs needed. There is no policy leading to inclusive...
Persistent link: https://www.econbiz.de/10009781184
We investigate the impact of the Golden Quadrilateral (GQ) highway project on the Indian organized manufacturing sector using enterprise data. The GQ project upgraded the quality and width of 5,846 km of roads in India. We use a difference-in-difference estimation strategy to compare non-nodal...
Persistent link: https://www.econbiz.de/10014039865
A series of five field and laboratory studies reveal a temperature-premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments...
Persistent link: https://www.econbiz.de/10014145895
Liberalization is widely recognized to drive productivity growth. Retail trade is often thought to substantially contribute to the frequently debated productivity gap between Europe and the U.S. In Europe, entry regulations empower local authorities to decide on the entry of new stores. We use a...
Persistent link: https://www.econbiz.de/10009661681
Quantifying possible inefficiencies stemming from regulation is important to both policymakers and researchers. We use a dynamic structural model to evaluate the role of local market entry regulations in the productivity of retail trade. Our model is flexible with respect to how local market...
Persistent link: https://www.econbiz.de/10013065014
Regulatory reform efforts in a broad range of industries have resulted in increased importance of competitive forces as a means to allocate resources and improve economic efficiency. A number of indicators suggest that such forces have been stronger in the United States than in most other OECD...
Persistent link: https://www.econbiz.de/10012444089