Defending a challenged merger on the basis of synergies requires an analysis of the likely pass through to consumers of associated marginal cost reductions. This paper explores the nature and extent of that pass though with differentiated consumer products. Pass-through rates are shown to depend...

In the April issue of The Antitrust Source, David Scheffman and Joseph Simons identify what they view as a serious flaw in the standard analysis for assessing likely unilateral effects from mergers involving differentiated consumer products. Drawing on marketing literature and psychology, they...