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~subject:"Produktdifferenzierung"
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Produktdifferenzierung
Markenartikel
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International journal of market research : JMRS ; the journal of the Market Research Society
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Measuring and managing brands
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Measuring customer loyalty to product variants
Singh, Jaywant
;
Ehrenberg, Andrew S. C.
;
Goodhardt, Gerald
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 513-532
Persistent link: https://www.econbiz.de/10003746174
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2
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
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