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~subject:"Produktdifferenzierung"
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Produktdifferenzierung
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Erfolgreiche Markenpositionierung auf Basis eines echten USP
Högl, Siegfried
;
Hupp, Oliver
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 80-104)
.
2010
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