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Frugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead market for cost-effective products
Tiwari, Rajnish; Herstatt, Cornelius - 2012 - [Elektronische Ressource]
This study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some "emerging economies" like China and...
Persistent link: https://www.econbiz.de/10009509766
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Users as inventors and developers of radical innovation : An explorative case study analysis in the field of medical technology
Lettl, Christopher; Herstatt, Cornelius - 2004 - [Elektronische Ressource]
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...
Persistent link: https://www.econbiz.de/10009424486
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Reducing project related uncertainty in the "fuzzy front end" of innovation : a comparison of German and Japanese product innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2003 - [Elektronische Ressource]
In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to...
Persistent link: https://www.econbiz.de/10009424492
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The "fuzzy front end" of product development : an exploratory study
Verworn, Birgit - 2002 - [Elektronische Ressource]
The aim of this paper is to describe front-end activities in practice and get first hints for effects of the front end on project outcome and the meaning of contextual factors. The results of an exploratory study of fourteen product development projects are contrary to the wide-spread opinion...
Persistent link: https://www.econbiz.de/10009424500
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The "fuzzy front end" of product development : an exploratory study of German and Japanese innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2002 - [Elektronische Ressource]
In this paper, we report the complete and unabridged results of an exploratory study of typical front-end activities in 28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation management in both countries. Based on these, we develop...
Persistent link: https://www.econbiz.de/10009424501
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[Innovation search fields with Lead Users]
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - 2001 - [Elektronische Ressource]
für radikale Innovationen erarbeitet werden können. -- Produktentwicklung ; Produktinnovation ; Marktforschung ; Lead User …"Kundenorientierung ist entscheidend für den Innovationserfolg!" Obwohl dem Wissenschaftler und Praktiker in der … hochqualifizierten Kunden zu nutzen. Eine Fallanwendung mit der Johnson&Johnson Medical GmbH demonstriert, wie auf diese Weise Ansätze …
Persistent link: https://www.econbiz.de/10009424509
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A causal model of the impact of the "fuzzy front end" on the success of new product development
Herstatt, Cornelius; Verworn, Birgit - 2000 - [Elektronische Ressource]
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the success of New Product Development: a direct...
Persistent link: https://www.econbiz.de/10009424524
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India - a lead market for frugal innovations? : extending the lead market theory to emerging economies
Tiwari, Rajnish; Herstatt, Cornelius - 2012
India has emerged as a vibrant and versatile source for cost effective, "disruptive innovations" of various varieties. Price-sensitive consumers in a large and growing market keep inducing firms to apply "frugal engineering" for creating affordable products and services without compromising...
Persistent link: https://www.econbiz.de/10009426249
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Open global innovation networks as enablers of frugal innovation: propositions based on evidence from India
Tiwari, Rajnish; Herstatt, Cornelius - 2012 - [Sonderabdr., elektronische Ressource]
Recent years have seen the emergence of low-cost innovations targeted at economically weaker sections of the society, seeking to align business with social welfare. In many instances, results on the ground have been, however, rather sobering as firms have generally (probably justifiably) worried...
Persistent link: https://www.econbiz.de/10009688991
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Innovieren für preisbewusste Kunden : Analogieeinsatz als Erfolgsfaktor in Schwellenländern
Tiwari, Rajnish; Herstatt, Cornelius - 2013 - [Elektronische Ressource]
frugaler Produktentwicklung anhand ausgewählter Fallstudien und können feststellen, dass gerade frugale Innovationen besonders …
Persistent link: https://www.econbiz.de/10010194555