This edition offers an understanding of the management of technology and innovation, not in isolation, but as a dynamic … the hypercompetitive industrial markets of the globe, it carries 2 chapters focusing on how technological innovation can …

available technology, or delay product introduction to incorporate a superior, yet unproven, technology. In this paper, we study … how competing firms introduce new products in such technologically fluid environments. We show that this technology … selection decision for new-generation products depends on the evolution of technology trajectories, the additional risk involved …