Narrow search
Showing 1 - 4 of 4
Cover Image
Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Chuang, Fu-Mei; Morgan, Robert; Robson, Matthew J. - In: The journal of product innovation management : an … 32 (2015) 2, pp. 175-182
Persistent link: https://www.econbiz.de/10010511324
Cover Image
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Cover Image
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani; Morgan, Robert; DeLuca, Luigi M. - In: Journal of business research : JBR 132 (2021), pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Cover Image
New product development process execution, integration mechanisms, capabilities and outcomes : evidence from Chinese high-technology ventures
Robson, Matthew J.; Chuang, Fu-Mei; Morgan, Robert; … - In: British journal of management 34 (2023) 4, pp. 2036-2056
Persistent link: https://www.econbiz.de/10014431422