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~subject:"Produktentwicklung"
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Produktentwicklung
Spain
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Relationship marketing
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Innovation management
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Hart, Susan
7
Liu, Rebecca
2
Hultink, Erik J.
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Rindt, Jekaterina
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Tzokas, Nikolaos
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The marketing book
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Gaining momentum : managing the diffusion of innovations
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Marketing theory : a student text
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Working papers / Centre for Market driven Innovations : WP
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ECONIS (ZBW)
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1
New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-336)
.
2016
Persistent link: https://www.econbiz.de/10011471693
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2
New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-341)
.
2003
Persistent link: https://www.econbiz.de/10001725162
Saved in:
3
Innovation and new product development
Hart, Susan
- In:
Marketing theory : a student text
,
(pp. 281-303)
.
2010
Persistent link: https://www.econbiz.de/10003950909
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4
Launch strategies and new product success
Hart, Susan
;
Tzokas, Nikolaos
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 121-155)
.
2010
Persistent link: https://www.econbiz.de/10008806773
Saved in:
5
Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca
;
Hart, Susan
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
Saved in:
6
How firms learn in NPD networks : the 4S model
Liu, Rebecca
;
Rindt, Jekaterina
;
Hart, Susan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 446-458
Persistent link: https://www.econbiz.de/10012291157
Saved in:
7
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
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