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"How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...
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entrepreneurship. Likewise, entrepreneurship can encourage more innovation. This article highlights the inter-relationships between … Swan of China; Rip Curl, the surfing company of Australia; and others as case studies, and numerous other practical …
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Although entrepreneurial orientation and communication both benefit new product development, little attention understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model in the context of the hi-tech sector. In the...
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-stage entrepreneurship. Besides, the study seeks to recognize differences in the relationship between innovation and sustainability by the …
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