revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success …

towards becoming a major source of global innovation, by creating pioneering new business models and policy frameworks … of innovation. The book explores the innovation, research and development scene in China, whilst outlining the cultural … and historical barriers to innovation and analysing the country's output. Individual entrepreneurs responsible for China …

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs …, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to …

Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and … customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions … generation -- Innovation equity makes the world go round -- Making the framework "work" for you …

really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan …