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~subject:"Produktgestaltung"
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Produktgestaltung
Brand management
6
Markenführung
6
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4
Markenimage
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Brand authenticity
3
Consumer behaviour
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Konsumentenverhalten
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Guzmán, Francisco
3
Moll, Isa
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Montaña, Jordi
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Solé Parellada, Francesc
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Journal of marketing management : MM
2
Handbook on brand and experience management
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ECONIS (ZBW)
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Branding and design management
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Handbook on brand and experience management
,
(pp. 88-98)
.
2008
Persistent link: https://www.econbiz.de/10003788983
Saved in:
2
Branding and design management : a brand design management model
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 829-840
Persistent link: https://www.econbiz.de/10003603925
Saved in:
3
Market orientation and design orientation : a management model
Moll, Isa
;
Montaña, Jordi
;
Guzmán, Francisco
;
Solé …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 861-876
Persistent link: https://www.econbiz.de/10003603933
Saved in:
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