How industrial companies in Germany's critically important investment goods sector are deploying new technological and organizational production concepts to adapt to competitiveness challenges, new market requirements, environment¤al demands, and policy pressures is examined in this book. It...

In the modernisation of production processes, German and American firms stress different aspects: a greater number of German enterprises strategically favour technology and innovation and the adaptation of products to customers' specifications. The US firms prioritise more frequently the quality...

Bei der Modernisierung der Produktion setzen deutsche und amerikanische Firmen zumindest teilweise andere Schwerpunkte. Die deutschen Unternehmen favorisieren strategisch zu höheren Anteilen Technologie und Innovation sowie die Anpassung der Produkte an Kundenwünsche. Die US-Firmen...