The social media phenomenon has provided tremendous opportunities for self-promotion. From global pop star, Psy, reaching over 1.2 billion YouTube viewers (as of this writing) with his smash hit, “Gangnam Style” to recent college graduates “getting themselves out there” in the job market...

Football or soccer is considered as the most popular sport in Africa, moreover it is the most popular sport in each African country ,although , rugby and cricket are very popular in South Africa, and basketball in Angola as well, football remains the most popular sport in the African continent,...

A panel data analysis was used to delineate the effects of selected team and marketplace variables on attendance in the English Premier League (EPL). The results confirmed that (a) winning percentage remained a determinant for increasing attendance; (b) soccer consumers of EPL are from the middle...

This Chapter reviews evidence on discrimination in basketball, primarily examining studies on race but with some discussion of gender as well. I focus on discrimination in pay, hiring, and retention against black NBA players and coaches and pay disparities by gender among college coaches. There...

Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of non-ordinary industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment...

Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment systems, matching...

Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die gerin-gen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultieren-den mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher...

The major sporting success of one's countrymen and women is often supposed to promote the growth of general participation in that sport. This study is the first to analyse the impact of sports heroes on the membership figures of the corresponding sports association by means of an econometric...