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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
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Economic growth and advertising expenditure in different media in different countries
Wurff, Richard van der; Bakker, Piet; Picard, Robert G. - In: The journal of media economics 21 (2008) 1, pp. 28-52
Persistent link: https://www.econbiz.de/10003743594
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Werbeerfolgsprognose
Pepels, Werner - 2008
Persistent link: https://www.econbiz.de/10003767428
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NBC-Universal uses a novel qualitative forecasting technique to predict adivertising demand
Bollapragada, Srinivas; Gupta, Salil; Hurwitz, Brett; … - In: Interfaces : the INFORMS journal on the practice of … 38 (2008) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10003709844
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Investment, acquisitions, and financial constraints
Pierce, Joshua R. - 2007
Persistent link: https://www.econbiz.de/10009697372
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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Predicting advertising volumes : a structural time series approach
Dewenter, Ralf; Heimeshoff, Ulrich - 2016
Media platforms typically operate in a two-sided market, where advertising space serves as a major source of revenues …. However, advertising volumes are highly volatile over time and characterized by cyclical behavior. Firms' marketing … forecast the demand for advertising space in their future issues. We use structural time series analysis to predict advertising …
Persistent link: https://www.econbiz.de/10011548249