Bashir, Dr. Furrukh - 2011
demand we have collected actual data on demand of Dalda, price of Dalda, price of Hoor and total sales from Jan 2008-Dec … find that price elasticity is -0.825279 it means that demand of Dalda lie in inelastic portion, it means that if price … increase or decrease, there is less impact on the quantity demanded. Cross price elasticity of sultan is positive, its value is …