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~subject:"Prognoseverfahren"
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Prognoseverfahren
Consumer behaviour
49
Konsumentenverhalten
43
Brand image
30
Markenimage
28
International marketing
25
Brand management
24
Markenführung
24
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
Brand
15
Markenartikel
15
Measurement
14
Market research
12
Messung
11
Export
10
Marktforschung
10
Theorie
9
Theory
9
United Kingdom
9
Structural equation model
8
Strukturgleichungsmodell
8
Großbritannien
7
Marketing management
7
Marketingmanagement
7
Marketing
6
Advertising effects
5
Emotion
5
Partial least squares
5
Werbewirkung
5
C-OAR-SE
4
Erfolgsfaktor
4
Forecasting model
4
International marketing research
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Internationale Marktforschung
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Partielle kleinste Quadrate
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Rules of origin
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English
4
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Diamantopoulos, Adamantios
4
Mathews, Brian P.
2
Winklhofer, Heidi
2
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International journal of forecasting
2
Journal of forecasting
2
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ECONIS (ZBW)
4
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1
The impact of firm and export characteristics on the accuracy of export sales forecasts : evidence from UK exporters
Diamantopoulos, Adamantios
;
Winklhofer, Heidi
- In:
International journal of forecasting
15
(
1999
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10001428476
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2
A model of export sales forecasting behavior and performance : development and testing
Winklhofer, Heidi
;
Diamantopoulos, Adamantios
- In:
International journal of forecasting
19
(
2003
)
2
,
pp. 271-285
Persistent link: https://www.econbiz.de/10001764895
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3
Towards a taxonomy of forecast error measures : a factor-comparative investigation of forecast error dimensions
Mathews, Brian P.
- In:
Journal of forecasting
13
(
1994
)
4
,
pp. 409-416
Persistent link: https://www.econbiz.de/10001166225
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4
Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P.
- In:
Journal of forecasting
11
(
1992
)
6
,
pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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