In this study, we explore the issue of how to enhance forecast of the box office sales, an all-time question for managers in the motion picture industry. The conceptual core of our approach is the expected sales. The expected sales of agents in the movie market (i.e. screen managers at supply...

With a global revenue of over 40 billion US dollars and predicted astronomic growth, the movie industry remains a viable economic sector. It becomes imperative for media professionals to come up with more proficient ways of scheduling movies, and predicting performance of movies, so as to...