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Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M. - 1993
Persistent link: https://www.econbiz.de/10000880790
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Forecasting and market analysis techniques : a practical approach
Kress, George J. - 1994
Persistent link: https://www.econbiz.de/10000347327
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Die Anwendung von neuronalen Netzen in der Marketingforschung
Rittinghaus-Mayer, Diana - 1993
Persistent link: https://www.econbiz.de/10000373091
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896
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Evaluating the market potential of innovations: a structured survey of diffusion models
Frenzel Baudisch, Alexander; Grupp, Hariolf - 2006
Persistent link: https://www.econbiz.de/10003338763
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Organizational factors in sales forecasting management
Davis, Donna F.; Mentzer, John T. - In: International journal of forecasting 23 (2007) 3, pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10009578563
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Conceptual delimitations regarding the sales forecasting methods, case study for the seasonal coefficient method
Dragomirescu, Simona Elena; Solomon, Daniela Cristina - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 102-111
Persistent link: https://www.econbiz.de/10011333793