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~subject:"Prognoseverfahren"
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Prognoseverfahren
Theorie
11
Theory
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Option pricing theory
9
Optionspreistheorie
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Customer value
4
Experiment
4
Kundenwert
4
Portfolio selection
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Portfolio-Management
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RFM
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clumpiness
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customer lifetime value
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Anlageverhalten
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Behavioural finance
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Beziehungsmarketing
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Decision under risk
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Entscheidung unter Risiko
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Forecasting model
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Game theory
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Gefangenendilemma
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Hedging
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Interdependent preferences
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Prisoner's dilemma
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Relationship marketing
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Spieltheorie
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BART
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Estimation theory
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IV-Schätzung
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Instrumental variables
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Learning process
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Lernprozess
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Logistic regression
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Neonatal mortality
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Option trading
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Optionsgeschäft
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Random forest
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Risk adjustment
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Schätztheorie
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Bradlow, Eric T.
3
Small, Dylan S.
3
Zhang, Yao
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Kumar, Vineet
1
Rao, Vithala R.
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Srinivasan, Kannan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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2
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
Saved in:
3
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
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