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~subject:"Prognoseverfahren"
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Prognoseverfahren
Estimation theory
5
Experiment
5
Schätztheorie
5
Theorie
5
Theory
5
Customer value
4
Kundenwert
4
RFM
4
clumpiness
4
customer lifetime value
4
Beziehungsmarketing
3
Forecasting model
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IV-Schätzung
3
Instrumental variables
3
Relationship marketing
3
Sampling
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Stichprobenerhebung
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BART
2
Logistic regression
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Matching
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Neonatal mortality
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Random forest
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Risk adjustment
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Statistical method
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Statistical test
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Statistische Methode
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Statistischer Test
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USA
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United States
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Analysis of variance
1
Anlageverhalten
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Behavioural finance
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Beobachtungsstudie
1
Cancer
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Chagas disease
1
Decision under risk
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Doubly robust
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Durbin-Wu-Hausman test
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Econometrics
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English
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Bradlow, Eric T.
3
Small, Dylan S.
3
Zhang, Yao
3
Kumar, Vineet
1
Rao, Vithala R.
1
Srinivasan, Kannan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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2
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
Saved in:
3
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
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