Showing 1 - 10 of 13,619
Persistent link: https://www.econbiz.de/10012201216
Persistent link: https://www.econbiz.de/10011448044
Persistent link: https://www.econbiz.de/10000373833
Persistent link: https://www.econbiz.de/10001245827
Persistent link: https://www.econbiz.de/10001245830
Persistent link: https://www.econbiz.de/10011731312
Persistent link: https://www.econbiz.de/10003685332
Persistent link: https://www.econbiz.de/10012437684
Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising effects materialize, and the role of competitive...
Persistent link: https://www.econbiz.de/10011614521
Persistent link: https://www.econbiz.de/10011642495