Bashir, Dr. Furrukh - 2011
find that price elasticity is -0.825279 it means that demand of Dalda lie in inelastic portion, it means that if price … increase or decrease, there is less impact on the quantity demanded. Cross price elasticity of sultan is positive, its value is … 0.4964 it shows that it is substitute commodity. Cross price elasticity of Hoor should be positive, but according to our …