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The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products

Jan Hultink, Erik; Hart, Susan - In: European Journal of Innovation Management 1 (1998) 3, pp. 106-122

Focuses on product advantage, a major contributing factor to new product performance, by examining the launch strategies associated with high and low levels of product advantage. Views a launch strategy as integrating protocol decisions, which have steered the course of a product’s development...

Persistent link: https://www.econbiz.de/10014721293

Balancing development costs and sales to optimize the development time of product line additions

Langerak, Fred; Griffin, Abbie; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 336-348

Persistent link: https://www.econbiz.de/10003972210

The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process

Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53

Persistent link: https://www.econbiz.de/10011458863

There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda

Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829

Persistent link: https://www.econbiz.de/10012300002