With the increasing popularity of organizational sensemaking in the literature, sensemaking capability of firms … attracts many researchers and practitioners from different fields. Nevertheless, sensemaking capability is rarely addressed in … the new product development (NPD) project teams in the technology and innovation management literature. Specifically, we …

With the increasing popularity of organizational sensemaking in the literature, sensemaking capability of firms … attracts many researchers and practitioners from different fields. Nevertheless, sensemaking capability is rarely addressed in … the new product development (NPD) project teams in the technology and innovation management literature. Specifically, we …

and losses - affect managers' perception of risk and attractiveness. In an online experiment with a sample of 4 … a business context, and elicit their perception of risk associated with the project and their perception of the … controlling for firm-specific effects. We find that risk perception is driven by the likelihood and the return associated with the …