Herstatt, Cornelius; Stockstrom, Christoph; Nagahira, Akio - Institut für Technologie- und Innovationsmanagement … - 2005
In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...
