Haneda, Shoko; Kurihara, Koki; Ono, Arito - 2023
product innovation is stronger when firms provided feedback at the interim stages. In contrast, whether and how firms set … milestones was not associated with the likelihood of product innovation. The marginal effect of feedback was larger for new …-to-market product innovation than for new-tofirm product innovation, and the feedback from non-R&D organizations within the firm in the …