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Prospect Theory
Consumer behaviour
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Aaker, Jennifer
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Belli, Alex
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Cultivating optimism : how to frame your future during a health challenge
Briley, Donnel A.
;
Rudd, Melanie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 895-915
Persistent link: https://www.econbiz.de/10011780580
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2
How does time pressure influence risk preferences? : answers from a meta-analysis
Belli, Alex
;
Carrillat, François A.
;
Zlatevska, Natalina
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1172-1197
Persistent link: https://www.econbiz.de/10014526267
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