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Prospect Theory
Consumer behaviour
9
Konsumentenverhalten
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South Korea
4
Südkorea
4
Präferenztheorie
3
Schock
3
Shock
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Theory of preferences
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Customer satisfaction
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Data Mining
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Framing
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Kundenzufriedenheit
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Local Projection
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Preismanagement
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Pricing
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Pricing strategy
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Prospect theory
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Relationship marketing
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Schätzung
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Theory
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VAR model
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VAR-Modell
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Aggregate demand
1
Airline
1
Airline service
1
Aktienrückkauf
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Arzneimittel
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Asia
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Asien
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Attentional shift
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Suk, Kwanho
2
Koo, Jieun
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Yun, Sejeong
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Journal of retailing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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2
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
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