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Introduction - Remark; Power of Direct Marketing; Life Cycle Marketing; Lead Generation Programme - A Multi-Channel Experience; Proactive Retention Management, Key Success Factors for Multi-Channel Distribution...
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Product Lifecycle Management (PLM) is the process of managing the whole life cycle of a product starting from generating an idea, concept description, business analyzes, product design and solution architecture and technical implementation, to the successful entrance to the market, service,...
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